Digital marketing encompasses all marketing efforts that use an electronic device
or internet. Businesses leverage digital channels such as search engines, social
media, email, and their websites to connect with current and prospective
customers. This can also be referred to as ‘online marketing’, ‘internet marketing’ or
‘web marketing’. Digital marketing is defined by use of numerous digital tactics
and channels to connect with customers where they spend much of their time:
online. From websites to business's online branding assets – digital advertising,
email marketing, online brochures, and beyond — there’s a spectrum of tactics
falling under the umbrella of "digital marketing."

Digital marketing encompasses all marketing efforts that use an electronic device
or internet. Businesses leverage digital channels such as search engines, social
media, email, and their websites to connect with current and prospective
customers. This can also be referred to as ‘online marketing’, ‘internet marketing’ or
‘web marketing’. Digital marketing is defined by the use of numerous digital tactics
and channels to connect with customers where they spend much of their time:
online. From websites to business's online branding assets – digital advertising,
email marketing, online brochures, and beyond — there’s a spectrum of tactics
falling under the umbrella of "digital marketing."