Industry must tackle the sustainability vs. tech cycle paradox – Bernd Bräuer, Dürkopp Adler
In an exclusive interview with Apparel Resources, Bernd Bräuer, Director of Sales and Marketing, Dürkopp Adler shared insights into the company’s innovative sewing machines, automation in the industry and its future growth plans for the Bangladesh market.
“While our machines are designed to last over 20 years, many buyers are hesitant, fearing that today’s technology might become obsolete within five years. It’s a tough balance between innovation and sustainability.