What Makes a Page YMYL and How to Optimize for It

A page is considered YMYL (Your Money or Your Life) if it can influence a person’s life in significant ways, including their health, safety, or financial status. Examples of YMYL content include medical advice, financial tips, and legal counsel. Google’s search algorithms give special importance to YMYL pages, as they can directly impact user well-being. These pages are subject to higher standards for accuracy and expertise. To optimize YMYL content for better SEO performance, it's important to focus on delivering high-quality, fact-checked, and trustworthy information. This includes sourcing content from qualified professionals, using authoritative references, and maintaining transparency. Furthermore, YMYL pages should adhere to Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness) principles to increase credibility and improve rankings. Creating YMYL content that meets these high standards is essential for both user trust and search engine success.